In the fall of 2017, female farm workers wrote an open letter in solidarity to the women in Hollywood about the sexual abuses in industries worldwide. Time's Up was created to fight the injustices women face, and give voice to the women who had once been silenced. Time’s Up approached me with a task- to design their logo and identify system that would interrupt the nation on New Year’s Day (2018). From their launch, I also was asked to create various infographics for their various social media channels.
Leading up to the 90th Annual Academy Awards, Time's Up wanted to educate the viewers with shocking sexual assault statistics. The six posters above are preliminary designs that were not chosen to be featured.
Instead, I created the two designs shown above that were chosen to represent the statistics, and were shared amongst the many women in Hollywood the day of the Oscars.
I was also tasked to create an asset to showcase it's presence during the 2018 Women's March.
4th Ave Market is the one-stop shop for all your skincare, haircare & personal care needs, geared towards consumers of color. Deriving its name from Black Wallstreet, 4th Ave Market aims to keep the Black dollar within its community to embrace the legacy from which it came.
I was tasked to create a new visual identity for the brand, along with website styling, poster advertisements, social media campaigns and packaging. It was serendipitous to find the initials that spell out 4th Ave Market is also short for FAM.
Designed at Team Epiphany.
Featuring Google’s latest Pixel 2, this event was conceptualized to celebrate ourselves and each other for this Valentine’s Day event. Artist Curtis Kulig collaborated with Google to create Live Cases for the phone, and atmospheric wall graphics. To keep in line with Google’s brand, I created way-finding vinyl graphics, guest invitations and the customized “Love-Prescriptions” filled out by the one and only Ru Paul.
Designed at Team Epiphany.
In partnership with Coca Cola, the 2018 Essence Festival in NOLA came to life through an activation on the main show floor. Working the main stage, Fonzworth Bentley hosted music performances and games during the convention weekend while guest celebrities such as Kenny Burns and Tisha Campbell created memorable moments as well. I designed the screen graphics shown during each event all weekend which helped crowd engagement and atmosphere.
Designed at Team Epiphany.
Popular E-Sports game Overwatch held its first ever Grand Finals at the Barclays Center in New York City. After the tournament, an after party was due. For this event, I helped design the space- from vinyl wall graphics, to designing the entryway and full booth wraps, and ideating a freestanding logo open for guests to leave their mark. I also designed small format collateral such as drink menus, invitations and Polaroid frames.
Designed at Team Epiphany.
